Ethics in Technology
Assessment (ETA)

Safeguard your stakeholders

We offer an independent assessment of your digital conduct and processes. ETA benchmarks the current state of digital ethics in the organisation, and identifies strengths and weaknesses to help you address risks and become a digitally ethical brand.

How it works

Over six weeks, we collect information about your approach to ethics in technology. Using our ETA framework, we analyse the information to produce a report with our assessment of your current state, as well as short- and long-term recommendations to address the key areas that present risks.

What this means for your business

The business will get an actionable and impartial assessment of where you are in your journey to being a digitally ethical business, as well as the clarity on what to do to improve and/or mitigate risks.

Why ethics must go deeper than high-level principles

Achieving ethical harmony in technology is much more than a box-ticking exercise. There are blanket universal values we can all agree upon, for example the EU’s ethics guidelines for trustworthy AI.

But ethics must go deeper than compliance or high-level principles, to the very root of your company, your values and the industry in which you operate.

Getting a handle on the specific ethical quandaries associated with your stakeholders takes more than lip service to basic human rights. This is work that must be put in upfront – otherwise the flaws in your design will come back to bite you.
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