Ethics in Technology
Assessment (ETA)

Safeguard your stakeholders

We offer an independent assessment of your digital conduct and processes. ETA benchmarks the current state of digital ethics in the organisation, and identifies strengths and weaknesses to help you address risks and become a digitally ethical brand.

How it works

Over six weeks, we collect information about your approach to ethics in technology. Using our ETA framework, we analyse the information to produce a report with our assessment of your current state, as well as short- and long-term recommendations to address the key areas that present risks.

What this means for your business

The business will get an actionable and impartial assessment of where you are in your journey to being a digitally ethical business, as well as the clarity on what to do to improve and/or mitigate risks.

Ethics in AI is not a passing fad

The AI technologies fueling the rise of data-driven businesses are littered with ethical problems, yet our data suggests that the way businesses are responding to this persistent and pervasive issue is spotty at best.

Read more about how to avoid the pitfalls of unethical AI

Reevaluate your ethical approach to tech with our new Ethics in Technology Assessment

By Sarah Burnett

This year has provided an almost constant stream of controversies to remind businesses of the crucial importance of their ethical approach to technology. When oversights are made in the early design and build stage, or in maintenance and reporting, hidden ethical and operational costs reveal themselves further down the line.

A-level algorithm highlights the importance of human-centric AI

Statistical models often feed on large-scale historical trends and reflect them in data patterns – in this case, the higher performance of typically wealthier schools. New research by UCL’s Institute of Education found that 23% of comprehensive school students were under-predicted by the models compared with just 11% of grammar and private school pupils. The ...

Katie Gibbs on ethical AI design at Big Data London

Catch up on Head of Consulting Katie Gibbs’ Big Data London 2020 keynote, breaking down a year of algorithmic controversies and offering tips on how to improve the ethics of machine learning projects.

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