Custom research

Pinpoint opportunities for tech-driven growth

We help companies understand the opportunity for growth in technology-led products and services in B2B business services, to help them plan for product development and market expansion, through custom research and market analysis.

Emerging technologies, such as AI, are enabling new companies to expand rapidly while established companies struggle for growth and survival. Our custom research is aimed at both these groups – to help the former achieve more, and the latter to leapfrog ahead of the competition.

How it works

We scope out the requirements with you and conduct market research using our own databases of market information as well as fresh third party research, to assess the opportunity, and report back to you

What we do for you

A detailed report will be produced and presented to you showing the findings of our custom research, analysis, insights, and recommendations.

Why outside perspectives matter

“No problem can be solved from the same level of consciousness that created it” is a quote often attributed to Albert Einstein, but we think it applies to our approach too.

In an era of intense disruption and unpredictable markets, it’s natural to get tunnel vision as a company. Bringing a wealth of experience to the table, our team cuts through the fog that may have descended – and we do it with agile and fast-moving communication, bypassing the siloed or slow-moving approach of large consultancy firms.

We’ll immerse ourselves in your business to take you out of your comfort zone with interactive and authentic consulting, taking a holistic view of your opportunities for innovation and the barriers to change.
Sign up to our newsletter

Why businesses must slay the sacred ‘proof of concept’ to adopt digital transformation

If the Coronavirus outbreak has taught business leaders across industries anything so far, it’s that embracing technology should be a huge part of any business’ plans. This doesn’t mean welcoming new tools hurriedly, uncritically and with open arms; but diagnosing your opportunities and pain points and defining a technological vision that can benefit your company ...
Read article

Avoiding Frankenstein creations in tech mergers and acquisitions

The news of Walmart joining forces with Microsoft to acquire TikTok is certainly making waves in the US, a week after Oracle joined the fray. But there is a risk that when good products from cool and agile start-ups get acquired by larger companies, they never see the light of day again – or at ...
Read article

"Data runs through most organisations like a lazy river." TechKnow guest Mike Hobday on extracting value from data

According to Gartner, almost 80 percent of the world’s data is unstructured; an ocean of documents, emails, image and audio files residing outside of the traditional rows and columns of databases and spreadsheets.  To fully realise the potential of all of this unstructured data, businesses need the tools to order it and derive value from it. At present, ...
Read article