When it comes to Artificial Intelligence, our understanding of the technology has often been at odds with the reality of what it is capable of. This has resulted in a lack of wildly successful use cases. Recent research from IDC found that half of AI projects fail for one in four companies on average, with “unrealistic expectations” cited as one of the top two causes.

The evidence is in media reporting too: just last month, the Financial Times ran a piece about the disappointment around AI’s failure to solve the Covid crisis. We are in danger of sentencing AI to the effects of Amara’s Law, which states:  

  • “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”

It’s time to sweep aside the hype and focus on attainable, and sustainable, value. In the latest episode of TechKnow, AI strategist, author and frequent speaker Andrew Burgess helped us cut to the bone about what AI can really do, and the basics of how it works.

Watch the full episode below and subscribe to our Youtube channel here.



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